Archive for the 'Writing and Communication' Category

Copywriting Makeover: Facts vs. Fantasy (Part 2 of 2)

by Karon Thackston (c) 2006, All Rights Reserved In Part 1 of this article series (found here: http://www.marketingwords.com/articles/articles_copymakeover_facts1.html) we discovered the challenge faced by the copy of Julie’s Jewels Moissanite page. The original copy (found here: http://www.copywritingcourse.com/juliesjewels-moissanite-original.pdf) was too factual for visitors to relate to effectively. I outlined the problems and the proposed solutions. Let’s [...]

The Advantages Of Small Reports

By: Allan Wilson There are many ways you can create and generate profits from search engine optimization to using your mailing list to retain visitors and traffic once they’ve been converted to subscribers. In this article, The Advantages Of Small Reports – we will highlight the various ways you can use mini reports to create [...]