The Real BP PR Lesson

This is the worst spill in U.S. history. But as long as there is drilling, there will be spills. It is inevitable. The question is how we are going to prepare and demand that our government and the oil companies realistically prepare from this point on.

PB is anathema. We all agree. The company is responsible for the worst oil spill on record. It is reported that oil has been flowing at a rate of 60,000 barrels a day. And the gulf spill wasn’t BP’s first mishap; in 2005 an explosion at one of its Texas refineries left fifteen people dead. Our outrage and anger at the company is appropriate. They should pay and be held responsible for what they’ve done. The company’s stock has plummeted. It is going to be paying billions and legal battles will go on for years. But, if BP remains the sole focus of this tragedy, we’ve missed the lesson and squandered a valuable opportunity

BP is indicative of a much larger, more serious problem. As was revealed at the Senate hearings on June 15th, other oil companies had emergency plans eerily similar to that of BP. It seems as though there was one ineffectual, cookie-cutter plan that was shared by the entire industry. The plan included the phone number of a dead expert to call in case of emergencies. It also included strategies for saving seals and walruses that were threatened by a spill in the Gulf Coast. The only downside to the plan was that calling a deceased expert probably wouldn’t do much good and there are no seals or walruses in that part of the world.

Sadly the BP spill was an accident waiting to happen. The company’s attitude seemed to be that they’d risk taking the consequences of a spill, as opposed to putting in the necessary time, money and effort to safeguard against a spill happening, or developing a workable action plan in case a spill did occur.

This spill has become a huge media story. Apart from the tragedy of lives lost, wildlife decimated and businesses destroyed, it is a devastating PR debacle for British Petroleum. But if we are to benefit in any way from the 24/7 media coverage of the spill, the focus needs to shift solely from BP to the oil industry as a whole. Yes, BP must be held accountable and pay to cleanup the gulf and compensate those who are losing their livelihoods, but let’s use this as a call to action to look deeper at the core causes.

Obviously we need to look at other forms of fuel and energy, but that is going to take time. In the short term, the oil industry and the government (who is every bit as much at fault as the oil companies) need to do all that they can to ensure that such a spill does not happen again, and develop effective action and response plans that actually address the problem when a spill inevitably does happen. The media is reporting, the government is fuming, BP is apologizing and lives are being shattered. Let’s take this devastating episode and use it to demand that the government and oil companies alike develop true action plans that will both safeguard our natural resources and our country as a whole.
Copyright © Anthony Mora 2010

Anthony Mora Communications, Inc. is a Los Angeles-based public relations company that has placed clients in: Time, Newsweek, 60 Minutes, CNN, USA Today, Oprah, The New York Times, Vogue, and other media. Anthony has been featured in: USA Today, Newsweek, The New York Times, , The Wall Street Journal, The BBC, CNN, Fox News, and other media outlets.

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Ways to Become Rich – Making Life Bend to Your Objective

“We succeed only as we identify in life, or in war, or in anything else, a single overriding objective, and make all other considerations bend to that one objective.” – Eisenhower

Some time ago a mentor of mine (actually it was Mr.Byron Nelson who I later featured in The Multi-Million Dollar Mindset put a book in my hand called The Power of Focus.

That book was life-changing for me in that it made very plain and clear the same principle that Eisenhower is quoted above as haven spoken at some point in his life. In network marketing companies, they typically teach you to write down and become one with “Your Why” whenever you first get started.

The truth is that “The Why” is something that you need no matter what business model you are in. You must have one compelling dream or goal to focus on that you will create into a reality as a result of your wealth-building journey.

You will find that when you are able to devote a laser-like focus to hone particular thing, the universe has a way of literally “bending” to that one thing in order to help you make happen.

Although in reality, the Universe doesn’t bend at all. Bending to suit your wishes just isn’t its job. What creates REALLY the magic and power out of focus is your own tenacity and willingness to be more agile and flexible when your path is challenged with obstacles and/or set backs.

If you want to become a huge success in business, find something that is incredibly compelling to you and focus on it. Your enthusiasm and resolve will put you in the proper frame of mind so that whatever happens along the way will be nothing more than a brief detour or even stepping stone that you will overcome in order to make it to your destination.

Lawrence Cole is the creator of The Multi-Million Dollar Mindset. The Multi-Million Dollar Mindset shows you how to discover ways to become rich, how to start a business, and how to join
the wealth builders at using Rich Dad Poor Dad principles.

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